“Show me your logos.”
The term "branding" has
become a media buzzword. In the process, it has morphed into
a fuzzy concept, referring to everything from corporate
identity to logos to advertising
campaigns.
A brand is the delivery on a promise - a predictable, reliable,
satisfying result that can be repeated every time the brand is
summoned. The dot.com experience proved that you cannot “buy a brand”. A “brand” is not
just a clever, memorable name, lavishly supported by marketing budgets.
Brand identity is basically what you want the consumer
to think about your company, and brand image is
what the consumer actually thinks about your company.
How Should Your Corporate Identity Influence
Your Website?
Corporate
identity refers to how you project your identity
out into the world. It is concerned with the visual
aspects of a company's presence in terms of logo, design,
collaterals (name, color, typography, tagline, etc.).
Your Corporate identity needs to be infused into everything
that is viewed by the public. From design and selection of
colours, packaging, all the way down to the type of paper you
use for your letterhead. This includes your website which is
an integral part of your marketing strategy.
To ensure that your website represents your company fully, you
need to work with the website developer to ensure that your business
identity is properly interpreted into your website.
- Stick with your corporate identity colours
- Display your logo in a strategic place (it should
be on every page of your site)
- Use fonts that are complimentary to your identity
and that are standard fonts on most computers
- Have your designer layout the page and create
graphics appropriate for the site and its functionality.
- Use templates and CSS style sheets for consistency
Your Brand And Web Site Development
"Design" means different things
to different people. To a layperson it means the "look" of
something. But to a trained web designer, it means much more
than that -- it covers the whole experience of using the website.
Design is not just about pretty graphics -- it's about planning
and executing a website in a way that achieves the business
goals. The surface appearance of the website is just one element
of the whole experience.
Completecents will work with you to create
the perfect atmosphere for your website. From color profile and
content layout, to graphics that appeal to your target market,
we will help you find the tone that most effectively portrays
your business image.
To Contact us todaytoday for online marketing advice, information and prices.click
here. For prices, click
here.
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