Fast Response Click Throughs
Unlike Search Engine Optimisation, this area yields
a speedy return on your investment. We provide design services
for effective banner ad compaigns and research ideal websites
for increased exposure to your campaign.
Banner Ads
Banner Ads -
Those graphical strips, first introduced by HotWired in
1995 because the shape suited their page design, are now an industry standard.
The click-through rate can be relatively low - the average is around 0.4%
- but it is not on click-throughs alone that their effectiveness should be
assessed. Consider that every time someone sees your ad,
they are being made aware of your brand.
In addition, when current customers see your ad they are more
likely to feel good about the association and will be encouraged
or reminded to bring you repeat business, whether they click
or not.
Banner Ads Block Options
Banner
ads are paid placement advertising. Banner
Ads are an ideal mechanism for enriching and generating
brand awareness on the Internet.
Most banner ads are sold in
blocks of 1000 page impressions. This means if you purchased,
say, 30,000 page impressions - at an average price of 25
per thousand, the campaign would cost 30x25 (750). Pages containing
your ad could be presented from the server 30,000 times during the
course of the campaign.
Banner Ads Click Throughs
Another - although more
expensive - model is payment for click-throughs. That is, you
pay an agreed amount for a fixed number of direct clicks on
your ad and the campaign runs until the total of clicks have
been made.
In both cases, the site on which you advertise
will most likely be able to provide statistics displaying details
of the campaign. From this and your own site logs, click-through
effectiveness can also be assessed.
Effective Banner Ad Campaigns
Effective
banner ad campaigns should consider:
- What is the vision of the brand?
- What is the business objective?
- Who are the target audience?
- What personality is to be conveyed?
- Where will the banners be running?
- What are the mandatory elements?
Contact us today for online marketing advice, information and prices.
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