Print copywriting and Web copywriting are very different
styles of writing. Copywriting for the Web is all about
getting to the point. Web users scan for what they're looking
for and click on the first promising link they find.
Web users aren't reasonable. They don't
need to be, since your competitor's website is just a click
away. They won't read your fine-spun copy. They'll ignore
your witty turns-of-phrases.
This
is because the online reader:
-
Skims rather than reads every word.
-
Jumps from page to page.
-
Can
enter content at different points.
-
Doesn't
like deep scrolling.
-
Finds
reading on screen more difficult.
It is for this reason that
copywriting which has previously been created for offline
readers needs to be expertly edited to be successful
online.
Good copy informs, entertains, and unobtrusively leads the
user to the call-to- action, where the sale, lead, or contact
is made. It converts visitors to customers.
Contact us today for online marketing advice, information and prices.
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