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Corporate Identity
Corporate identity is concerned
with the visual aspects of a company's presence in terms of logo,
design, and collaterals.
Corporate identity should interpret the Brand
identity into its design using corresponding colours,
packaging, all the way down to the type of paper you use
for your letterhead.
A company that invests in a solid Corporate identity is telling
its clients/consumers that "we are here to stay", it shows a
sign of longevity, which is not only attractive to clients/consumers,
but is also attractive to potential investors, it's an indicator
that you are serious about being successful.
Major Corporate Touch Points
The visible touch points that the corporate identity should
support are:
- Company logo
- Stationery
- Literature
- Signage
- Web site
- The working environment (reception, boardroom, meeting rooms,
trade counters etc)
- Transportation
- Product Identification
- Packaging
- Uniforms
- Advertisements
- Annual Reports
Consistent Corporate Identity
Just keep in mind that every piece of material, whether it
is the paint on the walls or your business card, should all have
a consistent look and feel, as if they were all from the same
genetic pool. The best way of making sure this happens, is to
work with your designer on creating a Corporate identity manual,
that gives directions on everything from colour, to paper stock,
to where your logo should be positioned on all merchandising
and marketing material.
Contact us today for online marketing advice, information and prices.
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