Database Marketing
Building long term personalised communication with an opt-in
database (Customer
Relationship Management - CRM) is key to driving
loyalty and/or sales.
Completecents
will work with you to develop an integrated database marketing
solution for planning, executing, and monitoring permission-based
campaigns across all touchpoints.
We will create a Web-based marketing program to help grow
and update your customer list and disseminate timely customer
data to create more relevant communications.
We will help you create and manage a marketing database that
contains information about your customers from a variety of online
and offline sources, including email response histories, demographic
data, purchase histories and more.
We will analyze this data to identify meaningful customer segments
and use the results to generate highly targeted messages that
will drive your customers to take action.
Database Marketing Services
Our products and services are designed
to handle your entire database marketing needs and include:
Customer Profiling
We will work with you to develop your database
by segmenting the customer base according to history-of-use which
will dramatically increase click-through rate and subsequent
conversion. We will then design, build and deploy a powerful
marketing database that gives your organization a unified view
of your customers by combining your data "silos" into a robust
marketing database.
Customer Profile And Data Capture
- Subscription Management
- Customer Profiling
- Surveys and Polls
Data Processing
Integrate and leverage the value of your data across marketing
channels with database management solutions. From introducing
your online marketing programs to your offline customers -- to
reducing attrition from your online email programs -- to building
relationships with your customes, we can help you
strategise the right methods and data sets to accomplish your
unique goals.
Data Enhancement and Hygiene
"Garbage in, garbage out" is as relevant today as it ever was.
Bad or incomplete data ruins your marketing efforts and wastes
your marketing budget.
Data Enhancement
- Data conversion and integration
- Merge/Purge
- Data Transfer
List Hygiene
- Email Change of Address
- List Hygiene
Database Campaign Management
Gain insight with every message you send. Learn more about
what motivates your customers and influences their behavior.
We will work with you to develop
effective messaging plans, including testing and targeting strategies,
application of best practices, content advice and personalization
of messages.
Will will perform a deep analysis of your
data, provide strategic recommendations, and compare results
against your goals to continuously improve your ROI.
Contact us today for online marketing advice, information and prices.
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