Email Marketing Proven To Succeed
Opt-in
email is the approved and accepted method of utilising
email for keeping customers informed of your products and services.
Email
marketing is the most immediate and cost-effective way to generate
revenue, build brands and strengthen customer relationships.
Completecents can deliver graphically rich,
professional-looking campaigns.
Email Marketing Benefits
Experts have shown that it often
takes 7
or more ad exposures before prospective customers
actually make a purchase. With traditional sales processes
if you don't sell your prospect with that first contact,
then you don't make the sale.
With email marketing you
can build email campaigns that automatically follow
up with your prospects and customers. Permission based email
marketing software can deliver follow up messages
the essential seven times or more over a period of
days, weeks and months.
Email Marketing benefits:
- Affordable. Send a campaign for less than a penny an
email
- Low cost. Compared to traditional direct marketing
- Responsive. Personalized emails receive 10x higher response
rates
- Strong take-up. High click-through and conversion
rates.
- Realtime. Create, send and measure results in realtime.
- Measureable. Real-time reports mean you can measure ROI.
- Effective. Increased
site usage and business
- Targeted. Target specific market segment customer acquisition
and retention.
|
Direct Mail |
Banner Ads |
Text Email |
| Cost to Send |
€11,000 |
€900 |
700 |
| Response Rate |
3% |
0.5% |
0.4% |
| Conversion Rate |
30% |
20% |
20% |
| Cost/Conversion |
120 |
90 |
88 |
Sources include Forrester Research, Jupiter Communications, USA Today, Opt-In
News, Clientize.
Email Campaign Significant Factors To Consider
There are a number of key points to consider when implementing
an email campaign.
For details, click
here.
Completecents Email Campaign Services
Completecents can create, implement and track your email
marketing campaigns. For details, click
here.
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