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Email Marketing Proven To Succeed
Email marketing is the most immediate and cost-effective way
to generate revenue, build brands and strengthen customer relationships.
In fact, with the right email marketing tools, all you need is
a web browser and a few minutes to deliver graphically rich,
professional-looking campaigns.
Email marketing is key to any business that
markets their products and services online, but there are alternative
marketing mechanisms to review.
- 990 million Internet users worldwide
- 90% send and receive email
- 76% read their email when they first go online
- read more email
marketing statistics
Email Marketing Benefits
Experts have shown that it often
takes 7
or more ad exposures before prospective customers
actually make a purchase. With traditional sales processes
if you don't sell your prospect with that first contact,
then you don't make the sale. With email marketing you
can build email campaigns that automatically follow up
with your prospects and customers. Permission based email
marketing software can deliver follow up messages
the essential seven times or more over a period of days,
weeks, and months.
Email Marketing benefits:
- Affordable. Send a campaign for less than a penny an
email
- Low cost. Compared to traditional direct marketing
- Responsive. Personalized emails receive 10x higher response
rates
- Strong take-up. High click-through and conversion
rates.
- Realtime. Create, send and measure results in realtime.
- Measureable. Realtime reports mean you can measure ROI.
- Effective. Increased
site usage and business
- Targeted. Target specific market segment customer acquisition
and retention.
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Direct Mail |
Banner Ads |
Text Email |
| Cost to Send |
€11,000 |
€900 |
€700 |
| Response Rate |
3% |
0.5% |
0.4% |
| Conversion Rate |
30% |
20% |
20% |
| Cost/Conversion |
€120 |
€90 |
€88 |
Sources include Forrester Research, Jupiter Communications, USA Today, Opt-In
News, Clientize.
Email Campaign Significant Factors To Consider
There are a number of key points to consider when implementing
an email campaign.
For more detailed services, click
here.
Completecents Email Campaign Services
Completecents can create, implement and track your email marketing
campaigns. For more detailed services, click
here.
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