Search Engine/Directory Marketing, What Gets
Results?
Why is it that you paid thousands for your web site and it
is not producing the results you hoped it would? Sure, it probably
looks great and is likely easily navigable, but where are the
visitors? The traffic? The clicks? The sales?
The web is far more sophisticated than most realise. It is common
knowledge that getting your site submitted to search engines
and directories is key
to your Internet success. Even more important,
however, is making sure that you achieve a high ranking with
those search engines and directories without being penalized.
What good is a search for "widgets," if
your company, widgets.com, is buried three or more pages into
the search results?
Building a solid search engine marketing (SEM) foundation means
mastering the basics. Search
engines, Directories and Pay-Per-Click
(PPC) engines provide unique benefits - and all have specific
submission, positioning, and cost considerations. The key is
to leverage the benefits of each engine, determining the blend
of search engine strategies that is right for your site.
Search Engine Marketing Services
To achieve high ranking or a good position in the major
search engines (Google, Yahoo, MSN etc) will require an ongoing
mixture of:
Almost all of your traffic will come from the major search engines and directories.
Consider these statistics:
- Over 95% of Web users find what they
are looking for by visiting the top 6 search engines.
- Research
has shown that it is very rare for Web users to go past
the top 30 search results for any one search.
- The top 10 results
receive 78% more traffic than those in position 11 through
30 do.
- The top 30 results get over 90% of the search traffic.
This alone explains why some websites do so well and others
so disappointingly, and why it is so critical to be ranked
highly.
Search Engine Campaign Management
Good search engine rankings are a moving
target.
Search engine optimization must be executed and updated on a monthly basis
to keep current with constantly changing requirements.
Completecents will:
- Maintain the look and feel of your Web site while optimizing
for improved search engine rankings
- Monitor changing search engine ranking requirements and update
your site accordingly
- Deliver monthly reports summarizing search engine rankings
- so you always know where you stand
Each
campaign is monitored and analyzed to help drive the
most traffic, with the lowest costs.
Contact us today for online marketing advice, information and pricing.
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