Ensuring Your Web Site is Search Engine Friendly
Search
engines return two type of results - sponsored results
that have been purchased by advertisers and natural organic
results.
To achieve natural organic results
in the major search
engines and directories your web site content
and code must be optimised (be search
engine friendly or compatible) to the complex, mathematical
algorithms that search engines use to rank their search results.
When your web site matches the criteria, you are ranked high.
If it doesn't, then you're not. It's that simple.
Often websites are built
using technologies that make them difficult or impossible
for search engines to "spider" (Search
engines use automated software robots to spider, or crawl
the page links within web sites and interpret what the
pages are about). Frames, Java,
Flash, database-driven Web sites, active-server pages and CGI
scripts hinder this process. If a search engine can’t spider or crawl your
website, it won’t add it to its index, meaning your website
won’t
appear in search results.
It should be noted that the design aspects of a website with
great user functionality often conflict with requirements conducive
to achieving good rankings in search engines. The requirements
of the two distinctive audiences (end-users, i.e. people) and
search engine spiders (robots) are very different.
The objective here is to try and meet the requirements of
both audiences. You need a website that appeals to the primary
audience (people) and yet is search engine friendly.
Search engine optimization is an increasingly critical component
of web development and is one of the most cost effective means
of marketing your web site.
Completecent's search engine optimization
services includes:
Keyword Research
One of the most important steps for natural search engine optimization
is keyword research. All search engine marketing begins with
keyword research. Completecents
will perform a thorough keyword assessment to study which
keywords and phrases are the most effective for your business. More
Info...
Link Popularity Enhancement
This process focuses on ways to increase and improve the quantity
and quality of links coming to and from your website. More
Info...
Web Page Copywriting
We review your web site, page by page, for copywriting and
textual adjustments to achieve optimum targeted keyword search
term weight, frequency and relevancy. More
Info...
Theme Content
We review your web site as a whole and develop information-based
sections within your current site focused on themes, with
each page devoted to a particular topic. More
Info...
Avoidance of Penalised Techniques
We avoid
techniques that could be considered spam by search engines (such as multiple
automated submissions) for details, More
Info...
Directory Submission
Completecents will prepare your site to submit to all the major directories
(i.e Yahoo!, DMOZ,
etc.) More Info...
Search
Engine Submission
As part our our standard SEO practice, we submit your site on a SEM
optimum basis to the search engines.
More Info...
Campaign Analysis, Tracking and Reporting
Completecents tracks, assesses
and reports on your search engine positioning. These
reports help to identify desirable and
additional ongoing search engine optimisation tactics. These
may include fine-tuning of individual pages and search engine
optimization and resubmissions as required to boost positioning
for targeted search phrases.
Contact us today for online marketing advice, information and pricing.
|
