This is a list of What NOT to do... or how to prevent getting
banned from Google!
Google places
a very strong emphasis on the quality and relevancy of their
search results. As the undisputed leader in the world
of search engines, they know that in order to stay on top
they must make sure that their users are satisfied with the
quality of the search results provided. To that end, they
do not take kindly to several techniques used by many webmasters
and Search Engine Optimization (SEO) experts. These techniques
can and will get a site banned from Google or at the very
least result in a Page
Rank (PR) penalty. Be
An Ethical SEO. A list of the
most common (and dangerous) techniques is below:
Submitting Multiple URLS
Submitting multiple URLs for the same site - An
example would be submitting mysite.com and mysite.com/index.html
to their database, thereby essentially trying to get two
search results for the same page.
Cloaking
Cloaking is having two separate pages, one optimized for
the search engines and a different one optimized for the
viewer. In other words the search engine sees one page
but the user is redirected to a different page when the
link is clicked. Cloaking is a big no-no with Google.
Doorway pages
In order to get a good listing in the search
engines, some webmasters will load the home page with keywords. But
a page filled with keywords comes across as nonsense to a human viewing
the page. Therefore the webmaster will do a redirect to another page
that is much easier to read (or have the user click a link to get
to that page). This is basically cloaking. And as we now know,
cloaking is a no-no.
Hidden text
Some webmasters will place hidden keywords on
a page and make the font color the same as the background color
(for example white text on a white background). This renders
the text invisible to the human eye but the search engine spiders
can still see it. This results in a higher Page Rank and search
engine listing for those keywords. Hidden text is often used
on a doorway page. Using hidden text is a sure way to get banned
from Google fast!
Hidden links
The number of pages that link to one of your
pages has a direct effect on how high your page appears in the
search results. As with hiding text, hiding links will also result
in a ban or PR penalty.
Link farms
A link farm is loosely
defined as a page that lists links solely or mainly for the
purpose of achieving a high Google PR. Free-For-All links
pages are often considered link farms by Google. Be careful
who you link to! Realistically, you can't control who links
to you, so incoming links will not hurt your site's ranking.
But you control directly who you link to so Google will ban
or penalize your site for linking to a "bad neighborhood".
Spamming
Don't send unsolicited commercial emails
(SPAM). Enough said.
Selling Page Rank
Blatantly advertising the fact
that your high page rank site will sell a link to another
site in order to boost that site's page rank is another
big no-no. Selling advertising in
the form of a link on your site is perfectly acceptable.
Selling a link for the stated or implied purpose of increasing
a site's page rank is not.
Multiple identical sites
In order to increase
Page Rank, some webmasters will create and interlink
multiple pages all with identical or very similar content.
This is not allowed.
Multiple domains
Creating multiple domains that
redirect to one page is not allowed. Also, creating multiple
domains with the same or nearly the same content and
then interlinking them is a no-no. If you have multiple
sites place unique content on each site. Doing otherwise
will result in a ban or penalty.
Excessive links
Google recommends having no
more than 100 links on any given page. Having more than
100 links won't result in a ban but it can result in
a lower PR.
If you refrain from using any of the above techniques
you can avoid a Google penalty. The best way to attain
a high Page Rank and placement in the Google listings
is to stay on Google's "good side". Now that we have the "don'ts" out
of the way, let's get started with the "do's"!
Contact us today for online marketing advice, information and prices.
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