Direct Marketing Statisctics

The DMA Research Centre/Advertising Association

2003 UK direct marketing expenditure (%) by medium

• Telemarketing 25%
• Direct mail 21%
• TV 12%
• Inserts 10%
• Database marketing 7%
• Door to door 65
• New media 4%
• Field marketing 4%
• Contract magazines 4%
• Press display national 2%
• Magazines display 2%
• Radio 2%
• Outdoor transport 2%
• Regional display 1%
• Cinema 0.1%