Associations
Direct Marketing Association
The Direct Marketing Association is the core trade organisation
for all companies involved in direct marketing in the UK. This
site should be your first point of call for information on industry
guidelines and best practice, as well as forthcoming events.
Institute of Direct Marketing
The Institute of Direct Marketing is Europe's foremost educational
and training centre for direct marketers. It offers a wide range
of information services and training courses including seminars,
diplomas and in-company training.
Regulatory Bodies
Information Commissioner
The Information
Commissioner's Office site provides information about the law
relating to the use of personal information. Find out here whether
you need to register and how to go about it. You can also search
the public register, which is updated fortnightly.
Glossary
Search Engine Marketing
Glossary
To view a good source of a digital marketing dictionary, click
here.
Copywriting
Guide to copywriting for the Web. More
Info.
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